the importance of design in business

"Deep down, we all have a desire to be proud of our work, and design is a great way to set the stage for excellence within your organization. When you start out with a beautiful and awe inspiring wireframe or prototype, your expectations about that product and everything associated with it is expected to also be beautiful and awe inspiring. If the initial expectations for a web application are low by bad or no design, then bad practices seem to find their way into the code, the web site marketing, and even the attitudes toward customers by employees. When you start with great design as a foundation, there is a snowball effect on the quality and execution of a product from start to finish.

In a healthy business culture, what’s good for the company and for customers comes together and becomes the driving force behind what everyone does. Whether or not design results in a few more units sold can be debated, but I don’t believe we’d argue about the importance of instilling pride and values in your workforce. This is where the true value of design lies."


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